Seaside kicks off the holiday season Nov. 27-28

November 12, 2009

Locals dress up in holiday fashion for the South Walton Holiday Parade. Photo courtesy
Locals dress up in holiday fashion for the South Walton Holiday Parade. Photo courtesy

Fun-filled weekend in store includes outdoor movie, parade, Santa and tree lighting

The Merchants of Seaside kick of the holidays with events for the entire family. Combine the small-town atmosphere of a beach community parade, throw in a dash of Santa Claus, add and mix with the official lighting of a remarkable town on Floridas Emerald Coast, and you have the perfect makings to kick off the holiday season in Seaside.

Friday, Nov. 27
Grab your blankets and head to the Seaside Amphitheater for a holiday movie starring Will Ferrell at Central Square Cinema under the night sky beginning at 7:00 p.m.

Saturday, Nov. 28
9:00 a.m. – 1:00 p.m. – Seaside Farmers Market
4:00 p.m. –  Annual South Walton Holiday Parade – This year’s parade is scheduled to begin in front of Seagrove Plaza. Residents and visitors share in the glory as participants parade down Scenic Hwy. 30A in their decked out Christmas gear.
Parade participants should meet at the Seagrove Plaza at Garrett Realty no later than 3:15 p.m. with decorated entries. Registration for parade participants is required; please visit to download a registration form.
5:00 p.m. – Turn On The Town – The master of ceremonies asks all the kids to join him in front of the stage to sing along to a few verses of jingle bells. Then, the countdown begins in unison to “Turn on the Town.” “…Three, two, one…” and with a flick of a big switch – the brand new 24-ft. tree lights up and all of downtown Seaside is illuminated with bright, holiday lights! Stick around to have your picture taken with the jolly man from 5:30 – 8:30 p.m.